It may surprise you to discover that the trend for UK holidaymakers between 2008 and 2012 has been one of decline*. A major contributing factor of this will have been the UK and global economies over that timeframe however, one type of travel that has seen growth, especially since 2010 is European travel.
A recent report from YouGov UK - 'Market intelligence: Activity and adventure holidays', gives us an insight into this, and more specifically an insight into the trends for adventure and activity holidays experienced from UK travellers.
We have created the infographic below covering some of the statistical highlights from the YouGov UK trends report - please do share this if you found this interesting:
* Source: The following site has been used as the data source throughout this article - https://yougov.co.uk/news/2013/09/27/market-intelligence-activity-and-adventure-holiday/
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