Sunshine Saturday 2026
Sunshine Saturday is one of the most exciting times of the year for anyone looking to book a holiday, and you might be wondering why. This day marks the moment when travel agents and tour operators typically offer big discounts on trips for the year ahead, making it the perfect opportunity for British travellers to secure a fantastic holiday at a great price.
While it is exciting to bag an amazing deal, it is just as important to make sure you are covered with travel insurance as soon as you book your adventure.
Without appropriate travel insurance, you could be liable for any costs if something were to go wrong before or during your trip. For example, if a doctor advises you not to travel because of a new illness and you do not have travel insurance, you may not be able to claim back the cost of your holiday. Similarly, if you fall ill while abroad and require emergency medical assistance, you would be responsible for the associated medical expenses.
Getting travel insurance as soon as you book your trip gives you peace of mind, knowing that both you and your adventure are protected. And what better way to kick off your journey than with the confidence that you and your group are covered?
Sunshine Saturday falls on 3rd January 2026, but many travel agents and tour operators will have great deals available throughout the festive season and into January.
We are happy to announce that Alpha Travel Insurance will also be joining in the Sunshine Saturday celebrations! Save 20%Ɨ on your travel insurance by simply using the code ‘SUNSHINE26’ before 16th March 2026. Click here to take advantage of this special offer!
At Alpha Travel Insurance, we are passionate about making your adventures safe and stress-free. Whether you are planning a group trip with friends, an epic solo journey, or a family getaway, we are here to make 2026 a year full of incredible memories and worry-free exploration.
Keep an eye out, as we will be sharing further details of our Sunshine Saturday offers very soon…
Ɨ The discount code 'SUNSHINE26' offers you a 20% discount made up of our automatic 15% online discount price and an additional 5% discount against our Customer Service Centre prices. This is discounted from our core policy price before you add any additional cost of optional extensions or additional medical premium. Cannot be used in conjunction with any other offer - code expires 16/03/2026.
