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Tourism Industry Hit by ‘World Cup’ Effect

The transport company Eurostar have been hit with a new wave of booking after holidaymakers have waited until the World Cup is over to book time away from home.

The 'World Cup' effect also meant that in recent weeks whilst the tournament has still been on, not as many people have been using the service which transports people on a high-speed rail service between high-profile European cities such as Paris, London and Brussels. Many people have delayed or postponed their spending on leisure and travel until the suspense of the competition has fizzled out after the final.

Eurostar themselves have said it has been hit hard by the amount of people choosing to delay travel until after the tournament, adding that the convergence of the previous Easter and May bank holidays in the UK has seen consumers travelling only once instead of booking two trips similar to other years.

Eurostar isn't the only thing to feel the effects of the World Cup - Germany have benefitted hugely from remaining in the competition, and winning the trophy. Match-fuelled sales of football merchandise, beer and sausages have given the country's economy a little boost. Further news indicates that stock sales of 'DAX', the German stock index began to gain solidly due to the national team's success in Brazil.

Additionally, an estimated 3.7 million people travelled to Brazil throughout the time of the tournament, with the average football tourist spending the equivalent of £1456 in their time in the country. The estimated windfall expected after the millions of tourists flocked to the unofficial capital of the sport was expected to boost the Brazilian economy by £1.8 billion.

Playing host to hosting the 2014 World Cup has raised Brazil into the international spotlight, raising the global profile of not only the beauty of the country, but also its plights, with many reporters exploring the infamous favelas once owned by drug lords and mafias before the police took over. The nation's own 'brand' has been positively affected by being featured heavily on so many TV screens, radio programmes and with blanket coverage throughout the world.

Brazilian favelas have proved to be a popular accommodation alternative for those inspired to visit the country after the World Cup left. Residents within the favelas are renting out their property in order to earn a little extra money from the boost in tourism and economy - and to somewhat great success. The favelas are offering rooms at almost 200% less than the mainstream Rio and Salvador hotels.

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